FtMA Kenya operations begun in 2017, working with the private and public sector partners to overcome existing bottlenecks in the small holder value chains and to promote sustainable food systems.

Our key objectives in Kenya are to:

  • Increase the productivity and Income of smallholder farmers
  • Develop self-sustaining farmer service centres (FSC’s)
  • Increase private investment and involvement in small holder food sectors

We have developed a network of over 70 organizations that deliver various agricultural products and services to small holder farmers through a network of rural agri-entrepreneurs known as Farmer Service Centres (FSCs). These entities bridge the gap between farmers and key value chain actors and in doing so build increase trust and transparency among all stakeholders. The stronger and more stable the FSCs are, the more commercially viable the whole value chain becomes, leading to sustained impact for all actors.

Impact in numbers

17,135 MT


$ 14,751,447



Farmer Service Centres



$ 7,231,454


Partnerships Network Established


Featured Pilot Program


Apeel in 2021 is a winner and participant of the WFP Innovation Accelerator programme and has used the funds to pioneer a pilot program in Kenya aimed at Increasing Kenyan Smallholder Incomes with Avocado Shelf-life Extension Technology. To achieve this goal Apeel partnered with Farm to Market Alliance (FtMA) in Kenya and local aggregators for the pilot which occurred between January 2021 to October 2021.

Partners of the pilot were: 

  • Apeel: Works with nature to reduce food waste and create abundance for all. Apeel uses materials that exist in the peels, seeds, and pulp of all fruits and vegetables to create a protective extra peel that seals moisture in and keeps oxygen out.
  • FtMA: Through the Farmer Service Centre model, ensures affordability and access of agricultural products and services at the village level for the smallholder farmer. 
  • Aggregators (Ojay Greene and Biofarms): Their role was to identify small holder farmers (SHFs) to participate in the pilot, purchase Avocados for treatment / product application and export the treated fruit to an established export market.
  • Smallholder farmers: Their role was to provide the fruits for treatment as well participate in a research to understand the value chain better.

Other pilot programs

Country Partnerships

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