iProcure expands to Tanzania, Partners with Farm to Market Alliance to reach 125K+ Farmers


iProcure expands to Tanzania, Partners with Farm to Market Alliance to reach 125K+ Farmers

May 10th, 2023– Dar es Salaam, Tanzania:  iProcure, a leading data-driven African agricultural input supply company, announced its expansion into Tanzania through its partnership with the Farm to Market Alliance (FtMA).  FtMA is a consortium of public and private institutions that aims to increase income and strengthen the resilience of smallholders while simultaneously increasing commercial viability for all value chain stakeholders. This is done through FtMA’s support to a network of last-mile service providers called Farmer Service Centres (FSCs) which act as key service hubs that provide access to demand-driven services such as quality inputs, weather and planting advisory information, affordable financing, handling and storage solutions, as well as timely market connections, thereby guiding producers’ transition from having a surplus or surplus potential to commercial farming. The partnership between iProcure and FtMA will improve access to supplies and services to over 125,000 farmers in Tanzania.

iProcure has revolutionized traditional agricultural supply chains in East Africa by developing its own distribution infrastructure connecting major agricultural input suppliers directly to local agro-dealers via its proprietary distribution technology system. By cutting out the multiple levels of middlemen in the traditional agricultural supply chain and providing technology-driven insights on supply levels and price, iProcure ensures the availability, quality, and delivery of critical agricultural inputs like fertilizers and seeds while delivering savings. Agrodealers, in turn, can provide the farmers that depend on them with the products they need when they need them.

In addition to procuring and delivering supply to over one million farmers, iProcure’s software and data management solutions digitize agro-dealers’ businesses and provide invaluable data insight into regional agricultural input demand, price sensitivity, and creditworthiness. iProcure has used this insight to extend Buy-Now-Pay-Later (BNPL) services to over 1,500 agro-dealers.

FtMA offers a platform to provide last-mile service delivery and structured market access to 125,000 farmers in rural Tanzania through its network of 295 Farmer Service Centers spread across six regions. The services offered include market access, farm inputs, financing, mechanization, advisory services, and insurance. Through this collaboration, iProcure will deploy its supply-chain tracking technology and business management software solutions to 100 Tanzanian agro-dealers to enhance their operational efficiency and supply traceability. The partnership aims to deploy iProcure solutions to 100 FtMA Farmer Service Centers by November 2023.

Niraj Varia, iProcure’s CEO, commented, “iProcure has had its sights set on Tanzania and this partnership with FtMA presents the perfect opportunity to roll out our technology to an established network of agro-dealers. FtMA shares our vision of digitizing agriculture, helping farmers, and improving supply chains, so we are excited to enter this new market alongside them.”

Mads Lofvall, Managing Director of FtMA added “FtMA is excited about the partnership with IProcure in Tanzania. At our core, FtMA seeks to bridge the gap between service delivery and market access at the first ajd last mile. Digitalizing the work of our Farmer Service Centers is key to bridging this gap, and we are looking forward to seeing how our FSCs and farmers will benefit from this new partnership.”

About iProcure
iProcure is Africa’s leading tech and data-driven agricultural inputs supply company streamlining the delivery of crucial agricultural inputs to over 1,000,000 African farmers. By building out essential distribution infrastructure and distribution technology systems securing products directly from major suppliers, then supplying these agri-inputs to 5,000+ local agro-dealers in Kenya and Uganda,

iProcure saves agrodealers and farmers money and ensures availability, quality, and delivery of critical inputs like fertilizers and seeds. iProcure has a 94% order fill rate for all orders placed by agro-retailers. iProcure is lowering the cost of food production for smallholder commercial farmers, and lessening the climate impact of agriculture in Kenya and Uganda by ensuring that farmers can plant their crops on time and yield more crops while using less land.

About Farm to Market Alliance

Farm to Market Alliance (FtMA) has the vision to enable sustainable food systems through strengthened markets to empower farmers to increase their yields, incomes, and resilience and to improve African food security. This will be achieved by creating an inclusive and empowering commercial environment throughout the food value chains, supported by appropriate policies and investments in hard and soft infrastructures.

Since 2016, FtMA has successfully engaged over 426,000 farmers in Kenya, Rwanda, Tanzania and Zambia (benefitting over 1.4 million households) and has developed a network of over 1,700 Farmer Service Centres (FSCs) that act as trusted links to farming communities.

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