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for farmers
work better
Making markets
work better
for farmers
Making markets


The Farm to Market Alliance (FtMA) is a consortium of six agri-focused organizations [Alliance for a Green Revolution in Africa – AGRA, Bayer, Rabobank, Syngenta, WFP, Yara] with a joint vision to make markets work better for farmers since 2016. Through a demand-led approach, FtMA achieves its vision by:-

Forging strong markets

Improving global food security

Empowering farmers


In each country of operation, FtMA engages with a range of value chain actors, including private sector business, governments, farmer groups, markets off-takers and aggregators, farm input companies, financial institutions, insurance providers and extension service practitioners.


In Kenya, we have scaled its operations and is already actively engaging 430 Farmer Service Centres (FSCs) this year, reaching 75,724 smallholder farmers across 13 counties. These activities have amounted to over 16,000 MT of crops aggregated. FtMA continues to engage with partners to digitalize our work. Kuza Biashara being a main partner that is currently working to provide a comprehensive digital solution up to 180 farmer service centres that will act as a platform to bring together core industry actors digitally.

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In Rwanda our team has made great progress in creating sustainable market solutions for farmers. In this season, 98% of all sales by FtMA-supported farmers have gone to contracted buyers, the majority of which to a local producer of fortified blended foods targeted to improve nutrition of the population in the region. These products require a high quality of the raw materials, especially very low levels of aflatoxins.We are currently reaching more than 85,000 farmers and will continue to scale up in anticipation of the next season.

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Most of Tanzanian smallholder farmers rely solely on rain-fed agriculture. During drought seasons their harvests are severely compromised and many fail to produce impacting the supply of key crops like maize in the neighbouring countries. The frequency of droughts has increased significantly in the recent years and the absence of crop insurance in the country puts farmers at high risk. This results in low farming incomes, further undermined by problems in accessing credit for agricultural production and marketing. 

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Zambia’s availability of fertile land and water presents a huge opportunity for smallholder farmers. However, productivity is extremely low by global standards due to poor farming practices, limited access to inputs and technologies and underdeveloped rural infrastructure.
As a first step, FtMA has embraced the challenge of Zambia’s vastness and set up a network of aggregator ‘hubs’ to facilitate engagement with private sector stakeholders. 

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We want farmers to become agents of change in their own lives, in their regional & national markets and in the world at large.
Our Approach

FtMA coordinates the ecosystem, co-innovates products and services and provides information management covering market access, access to finance, access to inputs and technology, and post-harvest handling and storage to overcome critical value chain bottlenecks in smallholder crop markets.

Crop Value Chain

Currently active in five crop value chains (VCs) across Kenya and Rwanda, with planned geographic and crop expansion into Tanzania and Zambia in 2020/21. The value chains include Maize, Beans, Soya, Sorghum and Rice.


FtMA works with local agricultural ecosystem players to sustainably improve farmer livelihoods whilst fostering commercial viability of value chain stakeholders.

FSC’s established
Farmers Impacted


For smallholder farmers, FtMA offers a coordinated mechanism, a multi-stakeholder partnership that systematically connects players across the value chains to provide access to products and services, supported by knowledge from both the public and private sector, at global, national or local levels. The value chain players include:-

Strategic Partners

FtMA leverages the strengths of its global members in dealing with the socio-cultural and political economic dimensions that limit smallholder success in commercial environments. FtMA also seeks to avoid duplicating existing solutions and considers the expertise, shared values, standards of its members.

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Implementing Partners

For private sector partners requiring an entry point for investing in smallholder farmers (such as off-takers or financial institutions), FtMA offers coordination mechanisms, smallholder-centric data access and services (client acquisition), robust operational systems and a reliable supply chain via farmer service centers.

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Farmer Service Centres

Farmer Service Centres (FSC’s) are the cornerstone of FtMA’s interventions as these agripreneurs closethe gap between farmers, aggregators and offtakers, by providing key and crucial access to inputs,mechanization, output market, etc to smallholder farmers.

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More Projects

Africa Improved Foods (AIF)

Africa Improved Foods (AIF) is a public-private partnership involving Royal DSM N.V, the Government of Rwanda, CDC Group,...
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Hello Tractor

Hello Tractor is an agricultural technology company that helps tractor owners manage their business and fleet more efficiently...
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Digital Paygo

A subsidiary of ZANACO, through their platform MANO, has been piloted and launched to provide a farmer’s virtual...
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Multiple opportunities to partner with USAID funded programmes – EDGE and Global Communities have materialized. This is a...
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